Who we are
Phoenix Classical (a Division of Phoenix Records Ltd. / Canada) is one of the foremost
promoters of Classical Music to classical radio & press around the World. We work
regularly with US, European and International artists and labels.
What we do
Our goal as a company is to help get support from Classical Radio, and from Classical Press,
for you as an artist, and for your CD, so as to help build up your international profile as an
artist and to help build up the international profile of your CD.
Our Radio Promotion service is a full-service promotion whereby we create a professional
Radio Kit for each CD that we promote, and which we then mail out to our roster of Classical
Radio stations and Classical Press.
Our Radio & Press Roster
Our North American radio station roster includes up to 80 primary Classical radio stations –
which, when you include repeaters & networks, represents about 180+ North American
classical radio stations – with approximately 95% of these radio stations being US radio
stations. These are full-scale FM/AM stations, not internet-only radio.
In addition, we also target approximately 200+ additional radio stations in the North
American market via various syndicated classical radio programs.
Our International radio roster includes up to 70 additional Classical radio stations in key
global markets around the world. As part of our International Classical Press promotion,
we service approximately 30 key international Classical Press.
Once the Radio Kit is mailed out, we do follow-up Tracking for a period of 8-12 weeks
(two – three months, depending on the Package) for each title that we promote.
Tracking is the heart & soul of radio promotion – it is the essential element in securing
results – that means that we regularly follow-up with the radio stations and press
throughout the tracking period to confirm that they got the Kit, had a chance to review
it and then we push the CD for airplay.
Because of the extensive Tracking that we do for every CD that we promote, we are
able to supply you with Reports that list the full scope of the Promotion, and also list the
results of our Promotion, giving you information on which radio stations and press are
supporting your CD.